The 2013 Summer Universiade will be not just about sport – it will be an opportunity to enjoy a major celebration of art and culture and to embrace the host nation’s traditions thanks to the Cultural Universiade project, which is implemented for the first time in the history of the World University Games.

The project was launched in 2010, as part of a series of key cultural and image-building programmes and key ceremonies of the Universiade with the purpose of drawing representatives of the cultural circles of Tatarstan and Russian to the Games. Moreover, the activities carried out under the aegis of the Cultural Universiade enabled to attract student audiences to cultural events.

During the Summer Universiade, local citizens and visitors to Kazan will be introduced to the ingenious culture of peoples of Russia and learn a lot about traditions of other countries, as well as experience modern art masterpieces. Cultural institutions, which will modify their working hours to accommodate visitors at Games time, will also contribute to creating a festive atmosphere in the city.

The programme will offer art-lovers, fans of the theatre and museum-goers the opportunity to plunge themselves in a variety of activities: the Opera and Ballet Festival, the International Sergei Rachmaninoff White Lilac Festival, the Tatar national holiday Sabantuy, theatres and museums, and a circus that will run shows on a special schedule.

But still, all eyes will be on the Universiade Park, a cultural venue located on the embankment of the Kazanka River in front of the Farmers’ Palace, which will be a centerpiece for the Cultural Universiade.

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