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2013 League of Partners

Over the years the World University Games have been major university competitions notable for their peculiar atmosphere and heat of the struggle and played in the true spirit of sportsmanship and fair play. In terms of its size and significance, the Universiade can only be compared to the Olympic Games. Nearly 60% of Universiade athletes later compete at the Olympics.

The 2013 Games will bring together over 10,000 athletes from 150-160 countries. The 27th World University Summer Games are due to become the first complex multi-sport event of this scale in history of modern Russia. Read more

The 2013 Summer Universiade is a grand festival of youth and sports, peace and joy, cultures and traditions that is scheduled to be held in Kazan, the city well known for its hospitality. The Games will be the most dramatic event in sports life of Russia and on the international university sports scene. Already today we can speak of Kazan 2013 as a unique event that promises to be unprecedented. A high level of preparations for the Games proves that the organisers’ ambitious goal to elevate the project to a completely new quality level will be successfully achieved.

The Games’ success is possible only through close cooperation between the Kazan 2013 organisers and their partners. Involvement in this high-profile sporting event offers a wide range of marketing opportunities. A multi-tier partnership system enables potential partners to find a tier that is most suitable for them. Being granted various rights and privileges, partners will become part of city-wide, republican and federal events which will help to enhance loyalty amongst their target market and open up new opportunities for businesses to grow.

The League of Partners was founded in November 2010 to ensure a multilateral partnership between business circles and Kazan 2013 Organising Committee. The league includes the companies that signed partnership agreements with the Executive Committee of the 27th World University Summer Games.

The main mission of the League of Partners is not simply to tie commercial corporations up by the partnership contract with the Kazan 2013 Executive Committee but also consolidate their efforts under the ideological umbrella of the Universiade. To achieve that, the partner companies will be implementing joint projects aimed at further developing specialised industries that will be part of the Kazan 2013 Legacy.

On the day of its founding the League of Kazan 2013 Partners united such companies as MegaFon (General Partner, Official Communications Services Partner for Kazan 2013), AK BARS Bank (General Partner, Official Banking Services Provider for Kazan 2013) and PricewaterhouseCoopers (Partner, Official Professional Services Provider for Kazan 2013). Later, they were joined by Hyundai Motor CIS (General Partner, Official Transport Provider for Kazan 2013) and Coca-Cola (Official Partner, Official Soft Drink Provider for Kazan 2013). Hide

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List of companies producing 2013 Summer Universiade branded products

For the purpose of promoting the 27th World University Summer Games, tremendous efforts have been made to attract licensee companies ready to procure goods bearing the logo of the 2013 Summer Universiade. A pool of 30 companies has already been formed. The range of licensed products includes over 1,000 items.

Production and distribution of products carrying the Kazan 2013 logo gives Russians, foreign visitors and citizens of Kazan the opportunity to own an exclusive part of modern sporting history. The official Universiade-branded merchandise will be a must-have for sports fans and memorabilia enthusiasts of all ages.